As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • Putting Samuel in the driving seat

    Samuel Bell was diagnosed with a rare form of lymphatic cancer when he was just 17 years old; the ensuing treatments meant he was too sick to celebrate his 18th birthday. When HELL heard Samuel’s story, the team tasked Satan’s Little Helper with the job of organising a belated celebration.


    Knowing Samuel to be a gaming and motorsport fanatic, SLH organised for him and a group of his friends to go head-to-head on VR Racing’s virtual racing simulators. Samuel’s mum Fiona says it was no surprise that Samuel dominated the competition.


    “He loved every minute! All of the boys had a fantastic time, and HELL put on lunch for everyone. We’re really thankful,” says Fiona. “I even had a spin and beat my daughter!” 


    Samuel’s form of cancer is incurable, but can be treated. He has had to undergo numerous chemotherapy sessions and battle the treatment’s side effects. Fiona says she’s incredibly proud of how Samuel has handled himself throughout his ordeal.


    “He’s got this attitude of ‘I got this’, which has amazed me. He’s been in remission for the last few months, but at some point he’ll get sick again.”


    That hasn’t stopped him from making the most of life, and he’s nearing the end of a year-long food and service course he hopes will help land him a job in the hospitality industry.


    “He’s had a horrendous time over the past ten months, but he’s making the most of every day and he’s inspiring us all with his courage,” Fiona says.  


    Image: Samuel and his friends enjoyed an afternoon of racing and pizza courtesy of HELL. 

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  • Pizza treats for special twins

    Tauranga twins Felix and Madeline Fowler-Oates recently celebrated an extra-special fifth birthday – and HELL served up some delicious party pizzas to mark the occasion.


    Felix and Madeline were both born with complex health needs and their mother, Nikki, says she has previously avoided throwing birthday parties because of the difficulties involved. Given the significance of this year’s milestone, she decided this year should be different.


    “Felix is autistic and was born with no arms; Madeline is blind, medically complex and a wheelchair user. They’ve both spent a lot of time in and out of hospital and need a great deal of extra care in their day-to-day lives,” she says.


    To make the twins’ birthday more special, Nikki invited a number of their friends, carers, support staff and volunteers who have helped them and the family throughout their journey.


    “We’re surrounded by so many wonderful people, who go out of their way to make life easier for us all. We wanted to enjoy some quality time with them celebrating the twins’ achievements, and also thank them all for everything they’ve done.”


    With around 50 guests to feed, Nikki got in touch with Satan’s Little Helper for some help. Moved by the family’s story, he asked his friends at HELL Papamoa to whip up a special order of 19 pizzas to ensure no one at the party went hungry.


    “It was fantastic! Everybody really enjoyed it, especially Madeline and Felix. We had a few people who were unable to make it because they were sick, and I was worried there would be too much pizza, but thankfully everyone stepped up to the plate!


    “Thank you Satan’s Little Helper for helping to make the day such a success!”  

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  • Supporting the little devils

    Satan’s Little Helper knows that being a parent is the hardest job in the world. That’s why, when Holly Paterson got in touch and nominated the generous volunteers at the Dunedin Parent’s Centre (DPC), we couldn’t say no to providing a well-earned treat.    


    Holly says the volunteers are key to keeping the centre running: “They’re a hardworking bunch, giving their time to ensure existing, new and expecting parents can meet up and learn about the hardest job they’ll ever face.”


    DPC runs playgroups, antenatal classes and parent education classes. It also provides a place where parents can get support. Funding is always tight, and without the volunteers the centre could not keep running. This puts a big strain on the time of those who help, many of whom are busy parents themselves.


    When Satan’s Little Helper discovered that these awesome parent-helpers would all be in one place at a volunteer meeting, he decided to put on a bit of a treat from HELL to let them know they’re doing a great job. The good folk were able to let their hair down for a bit and have a much needed laugh. “It was a great way to boost morale and inspire all the volunteers to keep working hard. We really appreciate it,” says Holly.

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  • Priceless pony party!

    Nine-year-old Eleanor Marshall hasn’t had the easiest ride in life, so Satan’s Little Helper decided to organise some quality time in the saddle to help the young animal lover celebrate her birthday 


    Eleanor, who was born with several challenging conditions, including limited upper body strength, has always loved animals.


    Her kind spirit extends to helping raise money for the local soup kitchen and she even sacrificed her Christmas presents last year in favour of putting together a care package for the Salvation Army store in Porirua. 


    To help celebrate her ninth birthday, Satan’s Little Helper organised a party for Eleanor and her friends at Thompson’s Horse Centre, with plenty of HELL pizza on hand to feed the hungry young riders.


    Eleanor says they all had a lot of fun.   


    “I got to ride the biggest horse and we all pretended to be cowgirls and cowboys when we rode around the farm. We had lots of yummy food and mummy made me a My Little Pony cake – it was tasty!” she says.


    Her mother Joanne says that as well as the sheer joy of it, horse riding is also physically beneficial for Eleanor.


    “Because of her condition, she’s limited in what activities and sports she can do without feeling pain. Horse riding actually helps her build up her strength because of the way you have to sit,” says Joanne. “All the kids really enjoyed themselves and it was awesome to see.”


    Eleanor can look forward to horsing around again in the near future, as Satan’s Little Helper organised some extra lessons at Thompson’s to help her further develop her strength – and simply enjoy herself! 

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  • HELL spreads yellow fever!

    While the Wellington Phoenix had to fight for a 2-2 draw against the Western Sydney Wanderers FC at Mt Smart Stadium in December, Hamilton’s Dylan Francis walked away from the game a winner thanks to some slick playmaking from Satan’s Little Helper.  


    Dylan has mild Asperger’s, which affects social interaction, and lost his father to cancer at a young age. After hearing the 12-year-old’s story from his stepfather Matt Faber, HELL organized a special package for the keen football fan. 


    Along with four tickets to the Mt Smart match, Dylan was given a training ball signed by the Phoenix squad and the chance to meet some of his favourite players after the final whistle; this included having his photo taken with captain Andrew Durante and his jersey signed by midfielder Adam Parkhouse.  


    Matt said Dylan had a fantastic time and was stoked to receive this special treat from HELL.


    “He was all smiles and just had an absolute blast; it was a great boost for him.”


    To top it off, Matt said it was a good game to watch, with the Phoenix knocking in two late goals to even the score.


    “And I have to say, the first Wanderers’ goal [scored by Brendon Santalab] was one of the best I’ve seen in the A-League for a long time!” 

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  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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