As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • The devil wears gumboots

    HELL’s North and South Dunedin stores warmed bellies and raised smiles by dishing up more than 100 free pizzas to wet and cold emergency service workers, as they battled serious flooding.


    On 3 June, from 4am, about 175mm of rain fell on the city over 24 hours. The deluge left a huge job for the region’s emergency services, so HELL franchisee Sylvia Ledgerwood decided to offer free pizza and a hot drink to all those stuck out in the cold.


    “There was absolute chaos just around the corner from our South Dunedin store,” Sylvia said. “But both our stores were dry, and the staff were happy to work, so I made the call to open up and do what we could to help.”


    Drenched emergency service workers from the Police, Fire Service, St. John and community patrols were delighted to take advantage of Sylvia’s generous offer. “Everyone outside was saturated. The Fire Service was able to get hot pizza out to the people who really needed it.”


    Much of South Dunedin was underwater by Wednesday evening. The interior of the HELL store thankfully stayed dry, but Sylvia did have to take to the carpark wall with a sledgehammer to allow flood water to escape.


    Sylvia was glad that she and her team were able to help those who were doing so much to help the residents of Dunedin. “Emergency services had a lot of people out in the wet keeping people safe. That job must be really hard, so it was great to give them something warm to put in their bellies,” said Sylvia.


    Photo: Otago Daily Times

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  • Helicopter flight raises some smiles

    The Spicer family endured a really tough time in 2014, when 18-year-old Oliver was diagnosed with Crohn's disease and his older brother Rohan passed away following an epileptic seizure. Oliver contacted Satan's Little Helper, hoping to give his mums and sister a bit of a lift. He hadn't bargained on being taken quite so literally, as he and his family were whisked away on a helicopter ride to a mountain-top picnic!


    Some of 18-year-old Oliver Spicer’s favourite family memories involve nights spent at the dinner table, sharing a Hell pizza or two with his older brother Rohan, younger sister Maggy and mums Donna and Emma. But fond memories have been hard to come by in the past 12 months, with death and serious illness placing intense stress on the close-knit group.


    Early last year, Oliver was diagnosed with an aggressive form of Crohn’s disease – an inflammatory bowel disease that can be fatal. During the same period, Rohan passed away.


    While grieving for their eldest son, Donna and Emma had to endure watching Oliver go through several life-threatening surgeries. Now on the road to recovery, Oliver got in touch with Satan’s Little Helper (SLH) to see if he could bring some relief to his family.


    While he couldn’t solve the family’s problems, SLH engaged local Kapiti Coast helicopter operators Heliworx, to lift the family’s spirits. They arranged a flight over the region that included a picnic atop the Tararua Ranges, which Oliver described as “amazing!”  


    “We turned up at the terminal and the crew was all smiles,” he says. “Watching the ground fall away during take-off was pretty cool; plus the picnic was fantastic. But the best part was my mums’ faces.


    “I haven’t seen them smile like that in such a long time, even for hours afterwards,” he says. “I’m really grateful to Hell for giving us the opportunity to spend some quality time together as a family; it’s been a while.”

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  • Seafarers’ slice of pizza perfection

    What could be better after weeks on the high seas than a delicious slice of Hell pizza? Happily for Sea Shepherd’s 25 vegan volunteers on board the Sam Simon, Satan’s Little Helper granted their wish when the ship docked at Auckland’s Princes Wharf.


    “We’d been working really hard and were crying out for a tasty treat,” said ship manager Sonja Hyppänen. “We contacted Satan’s Little Helper and he hooked us up with $200 of vegan Hell pizzas! They disappeared almost as soon as we got them on board – but I think our galley crew was the most excited; they got a night off cooking!”


    Sea Shepherd is an international conservation group, with a mission ‘to end the destruction of habitat and slaughter of wildlife in the world's oceans, in order to conserve and protect ecosystems and species’.


    “It’s good to know businesses like Hell care about the ocean and its inhabitants, and support our cause,” said Sonja.


    The Sinister is Hell’s trademark vegan pizza, topped with refried beans, avocado, onions, salsa, tomatoes, jalapeno peppers and capsicum. This year, vegan cheese was also added to the menu, providing an even wider choice for Hell fans that way inclined.

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  • Hell of a hen’s night

    Rebecca Hellens and her sister Jen have been looking after their terminally ill mum Katharine since she was diagnosed with cancer earlier this year. It’s been tough on the whole family, but they’ve stuck together. Rebecca even married her fiancé Matthew in the backyard of her family’s Botany home, just so Katharine didn’t miss the wedding.


    Between looking after her mum and young daughter, Rebecca was a hen who never got the chance to leave the nest and enjoy her traditional pre-wedding festivities. After receiving a heartfelt message from Rebecca’s friend Kathryn Johnson, Satan’s Little Helper decided to help give Rebecca the night every bride-to-be should!


    Kathryn rounded up a couple of Rebecca’s nearest mates, and the girls let their hair down for a night on the town. After a classy meal on Auckland’s waterfront, the girls hit a karaoke bar for some choir practice. To ensure Hell’s angels didn’t have to worry about getting home, Satan’s Little Helper booked them in to a hotel.


    “It was a great night,” said Kathryn. “The girls all really enjoyed themselves and are incredibly grateful. Dinner, singing our hearts out, then hitting the pillows for a good sleep was the perfect way for us to relax ­– it’s been a tough a few months.”

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  • Who the hell ordered these pizzas?

    Workers across Auckland’s CBD were left scratching their heads when unordered pizzas arrived at their offices. This wasn’t the result of a practical joke taken too far; Hell delivered the 40 unrequested pizzas as part of a campaign to promote Multiple Sclerosis Awareness Week.


    This is the second year that Hell has teamed up with MS Auckland; and the charity’s fundraising and marketing manager Pam Smith said the unordered pizzas did exactly what was intended – confuse people.


    “MS is a disorder that affects the central nervous system; often brain messages get misinterpreted and confused,” said Pam Smith.


    “Inside the lid of each pizza box was a large sticker explaining the concept of mixed messages and how our promotional stunt was raising awareness of the condition.”


    The disease affects an estimated 4,000 Aucklanders (including carers and families) and some people with MS will develop cognitive problems, which can affect memory, problem-solving and the ability to understand and use language.


    From 31 August to 6 September, Hell’s Auckland franchises donated $1 for every double-size and 50 cents for every snack pizza sold – raising more than $13,000 for MS Auckland.


    Hell also provided street collectors with stickers bearing the slogan ‘Living with MS can be HELL’; the collection campaign raised a further $62,000 dollars.


    “We really value our partnership with Hell. They help us reach a large audience and raise awareness about our mission, which is to empower people with Multiple Sclerosis to lead independent, active and fulfilling lives,” said Pam.

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  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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