As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • Jumping for joy!

    Six-year-old Sophia Lovejoy doesn’t let anything take the smile off her face, despite struggling with debilitating pain caused by a severe form of cerebral palsy. When Satan’s Little Helper heard her story, he thought she deserved a treat and leapt in to help.


    Sophia’s condition, spastic quadriplegic cerebral palsy, was caused at birth when her heart temporarily stopped and caused a brain defect.  


    As a result, she lost both her mobility and her speech. Late last year, she had reconstructive surgery on both her hips to help her walk again.


     “I visited her every day in hospital, and it was upsetting to see how much agony she was in but couldn’t understand why,” says nominator and close family friend, Richard Owen.


    “Even though she was struggling, she would still give me a smile or a little laugh. That’s why I nominated her – she’s a trooper.”


    To give her a little lift and aid her mobility, Satan’s Little Helper gave Sophia a 14ft JumpFlex trampoline.


    “Sophia fell in love with trampolining after her first ever trip to a trampoline park a few years ago, so to now have one in her back garden where she can play with her brothers is just amazing – she’s so happy,” says Sophia’s mum, Julie.


    “We’re hoping that having the trampoline will help Sophia with her post-operative hip recovery and eventually enable her to gain some flexibility and mobility back. In the meantime, it’s awesome to see her having so much fun!”

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  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

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  • A small ‘thank you’

    Living through post-natal depression (PND) can be one of the most overwhelming, frightening and debilitating experiences a parent can have. Support groups such as Postnatal Depression Canterbury do invaluable work in helping young families find their feet. To allow the Christchurch-based group of eight volunteers and their organiser Sonya Watson some much-needed downtime, Satan’s Little Helper shouted them to a night of free HELL pizza.


    After developing and overcoming PND following the birth of her first child, Jack, seven years ago, Sonya became inspired to help other families through the illness. The organisation receives no government grants and is funded entirely by donations, charity grants and fundraisers.


    Sonya says the struggle for funding makes it really difficult to organise ‘thank you’ events for the volunteers, which is why she contacted Satan’s Little Helper.


    “I’d send them all on a holiday if I could!” says Sonya. “HELL’s support is hugely appreciated. The pizza night was great and everyone really enjoyed themselves, which was awesome. The local HELL Sydenham franchisee even came out to make sure everything was going well!”


    Help and more information is available from:

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  • Eva McGauley from Wellington is Satan’s Biggest Little Helper 2017

    Seventeen-year-old Eva earned the accolade for her work as a youth ambassador for HELP, an Auckland-based not-for-profit organisation that helps women and children heal from the traumatising effects of sexual assault.


    Eva has raised more than $50,000 for HELP – through Givealittle and various charitable events – and is also involved in setting up an online support service for survivors of abuse with the Ministry of Social Development.


    What make’s Eva’s story so remarkable is not just her age, but the fact that she’s battling terminal cancer. Facing an uncertain future, she decided that top of her bucket list was to help end sexual violence in New Zealand.


    “My family has always encouraged me,” says Eva. “When I was 14, I began working with Wellington Rape Crisis (WRC), where I learnt about prevention, the effects of sexual violence and the legal system regarding sexual violence.


    “I’m helping to create the online support service, because I believe that no one should have to walk that road alone.”


    At a special lunch, HELL general manager Ben Cumming presented Eva with a $1,000 cash reward on behalf of the HELL team.


    “We established Satan’s Biggest Little Helper to acknowledge under 23-year-olds who have helped or are helping to create a better future for others, and we’re all extremely proud to award the first title to Eva – she’s a very worthy winner indeed,” said Ben.


    On receiving the award, Eva said: “It’s so lovely to know that the effort you put into battling for a cause does not go unrecognised and is all worth it. Some of this money will go towards my own treatment and the rest to buy a ticket for my mum to join me in Sydney later this year.”


    If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

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  • Sophie Griffiths highly commended for selfless acts

    Sophie, from Pukekohe, was selected as the only other finalist for Satan’s Biggest Little Helper 2017.


    At just ten years old, Sophie proves that age is no barrier when it comes to helping those less fortunate. As part of a school project called Genius Hour, where students lead their own learning and are given basic criteria to plan from, Sophie took ‘making a difference to others’ to the next level.


    Sophie took it upon herself to fundraise for toys and food to fill the Salvation Army’s Christmas hampers.


    As well as showing she has a big heart, Sophie demonstrated great initiative and confidence by approaching a number of businesses to support her efforts, including HELL Pizza through its Satan’s Little Helper website.


    HELL general manager Ben Cumming says: “We are delighted to award Sophie a commendation for her kind-hearted actions. It is young Kiwis like Sophie and Eva – our overall winner – who inspired us to create Satan’s Biggest Little Helper.


    “We realised that there are a number of young people out there going above and beyond to help create a future for others, some of them even while facing difficulties of their own.”


    Sophie received $200 HELL vouchers and a framed certificate as a reward. If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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