As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • HELL has time for toys

    When Richmond Waimea Toy Library discovered that a large sum of money had suspiciously disappeared from its bank account, Satan’s Little Helper came to its aid with help from local HELL franchisee Edward Hua. 



    Edward was delighted to donate $1 from every double pizza and 50c from every snack pizza sold between 21 - 27 September directly to the toy library.

    Library coordinator Andrea Strang said: “HELL’s support is massively appreciated. We have been thrown into turmoil over this missing money and are working hard to dig our way out of financial difficulty. HELL’s generosity is great encouragement to keep at it.”

    $500 was raised during the week, which was matched by HELL head office, resulting in $1000 back in the bank.

    “We are now well on our way to recovery, thanks to HELL and the fundraising efforts of our volunteer committee.”

    Richmond Waimea Toy Library has so far been unable to recover any of the missing money. The matter is with the Police.

    Read More +
  • Power to make a change

    Sofi Crosley is a pretty awesome individual: not only has she run the width of New Zealand to raise money for the Granulosa Cell Tumour Research Foundation (GCTRF), when a spinal fusion procedure prevented her from running, she hopped on a bike and rode the length of the country for the same great cause. HELL was so impressed, it offered free pizza or pasta for every night of the ride.


    “It was great not having to worry about preparing meals, especially after some really hard days,” says Sofi. “I’m really thankful to HELL, and everyone else who supported me!”


    Other than a home-cooked dinner in her native Christchurch, Sofi reckons she sampled most of HELL’s menu over the 16 nights of her gruelling ride. The highlight came after losing her bearings and finding herself in Albany.


    “The weather was absolutely terrible and I was meant to be in Mt Albert. I felt miserable and didn’t want to go back outside. I was so happy to see HELL’s delivery boy, I gave him a big hug!” 


    Since losing her mother Sladjana in 2009 to a rare form of ovarian cancer, Sofi has dedicated much of her life to fundraising for the GCTRF; her mum founded the charity after being diagnosed with the disease.


    Sofi raised $12,000 from her bike ride from Cape Reinga to Bluff, covering more than 2,200km and battling wind, rain and even the law.


    “When it came time to cross Auckland Harbour, none of the ferries were running because it was a public holiday,” Sofi says. “I started biking towards the bridge, but turned back after some drivers made it clear I shouldn’t be there!


    “I was trying to hitch, and a police car pulled over. They were going to fine me $250, but I explained what I was doing and they dropped me off on the other side.”


    In 2013, Sofi ran four marathons in five weeks across three different continents. Her run from Christchurch to Hokitika took five days and covered more than 250km.


    Sofi’s stepfather Powel now manages the GCTRF and together they have raised and donated more than $60,000 towards research grants.


    One of the scientists they supported recently received a five-year grant worth one million euros from the Finnish Government.  


    “He told us that without the funding, he’d never have been able to get this far in his research; that makes all the hard work worthwhile,” she says. “Hopefully one day someone will make a breakthrough, which will prevent another family having to deal with the pain we went through.”


    To make a donation go to 

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  • The devil wears gumboots

    HELL’s North and South Dunedin stores warmed bellies and raised smiles by dishing up more than 100 free pizzas to wet and cold emergency service workers, as they battled serious flooding.


    On 3 June, from 4am, about 175mm of rain fell on the city over 24 hours. The deluge left a huge job for the region’s emergency services, so HELL franchisee Sylvia Ledgerwood decided to offer free pizza and a hot drink to all those stuck out in the cold.


    “There was absolute chaos just around the corner from our South Dunedin store,” Sylvia said. “But both our stores were dry, and the staff were happy to work, so I made the call to open up and do what we could to help.”


    Drenched emergency service workers from the Police, Fire Service, St. John and community patrols were delighted to take advantage of Sylvia’s generous offer. “Everyone outside was saturated. The Fire Service was able to get hot pizza out to the people who really needed it.”


    Much of South Dunedin was underwater by Wednesday evening. The interior of the HELL store thankfully stayed dry, but Sylvia did have to take to the carpark wall with a sledgehammer to allow flood water to escape.


    Sylvia was glad that she and her team were able to help those who were doing so much to help the residents of Dunedin. “Emergency services had a lot of people out in the wet keeping people safe. That job must be really hard, so it was great to give them something warm to put in their bellies,” said Sylvia.


    Photo: Otago Daily Times

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  • Helicopter flight raises some smiles

    The Spicer family endured a really tough time in 2014, when 18-year-old Oliver was diagnosed with Crohn's disease and his older brother Rohan passed away following an epileptic seizure. Oliver contacted Satan's Little Helper, hoping to give his mums and sister a bit of a lift. He hadn't bargained on being taken quite so literally, as he and his family were whisked away on a helicopter ride to a mountain-top picnic!


    Some of 18-year-old Oliver Spicer’s favourite family memories involve nights spent at the dinner table, sharing a Hell pizza or two with his older brother Rohan, younger sister Maggy and mums Donna and Emma. But fond memories have been hard to come by in the past 12 months, with death and serious illness placing intense stress on the close-knit group.


    Early last year, Oliver was diagnosed with an aggressive form of Crohn’s disease – an inflammatory bowel disease that can be fatal. During the same period, Rohan passed away.


    While grieving for their eldest son, Donna and Emma had to endure watching Oliver go through several life-threatening surgeries. Now on the road to recovery, Oliver got in touch with Satan’s Little Helper (SLH) to see if he could bring some relief to his family.


    While he couldn’t solve the family’s problems, SLH engaged local Kapiti Coast helicopter operators Heliworx, to lift the family’s spirits. They arranged a flight over the region that included a picnic atop the Tararua Ranges, which Oliver described as “amazing!”  


    “We turned up at the terminal and the crew was all smiles,” he says. “Watching the ground fall away during take-off was pretty cool; plus the picnic was fantastic. But the best part was my mums’ faces.


    “I haven’t seen them smile like that in such a long time, even for hours afterwards,” he says. “I’m really grateful to Hell for giving us the opportunity to spend some quality time together as a family; it’s been a while.”

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  • Seafarers’ slice of pizza perfection

    What could be better after weeks on the high seas than a delicious slice of Hell pizza? Happily for Sea Shepherd’s 25 vegan volunteers on board the Sam Simon, Satan’s Little Helper granted their wish when the ship docked at Auckland’s Princes Wharf.


    “We’d been working really hard and were crying out for a tasty treat,” said ship manager Sonja Hyppänen. “We contacted Satan’s Little Helper and he hooked us up with $200 of vegan Hell pizzas! They disappeared almost as soon as we got them on board – but I think our galley crew was the most excited; they got a night off cooking!”


    Sea Shepherd is an international conservation group, with a mission ‘to end the destruction of habitat and slaughter of wildlife in the world's oceans, in order to conserve and protect ecosystems and species’.


    “It’s good to know businesses like Hell care about the ocean and its inhabitants, and support our cause,” said Sonja.


    The Sinister is Hell’s trademark vegan pizza, topped with refried beans, avocado, onions, salsa, tomatoes, jalapeno peppers and capsicum. This year, vegan cheese was also added to the menu, providing an even wider choice for Hell fans that way inclined.

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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