As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • Putting Samuel in the driving seat

    Samuel Bell was diagnosed with a rare form of lymphatic cancer when he was just 17 years old; the ensuing treatments meant he was too sick to celebrate his 18th birthday. When HELL heard Samuel’s story, the team tasked Satan’s Little Helper with the job of organising a belated celebration.


    Knowing Samuel to be a gaming and motorsport fanatic, SLH organised for him and a group of his friends to go head-to-head on VR Racing’s virtual racing simulators. Samuel’s mum Fiona says it was no surprise that Samuel dominated the competition.


    “He loved every minute! All of the boys had a fantastic time, and HELL put on lunch for everyone. We’re really thankful,” says Fiona. “I even had a spin and beat my daughter!” 


    Samuel’s form of cancer is incurable, but can be treated. He has had to undergo numerous chemotherapy sessions and battle the treatment’s side effects. Fiona says she’s incredibly proud of how Samuel has handled himself throughout his ordeal.


    “He’s got this attitude of ‘I got this’, which has amazed me. He’s been in remission for the last few months, but at some point he’ll get sick again.”


    That hasn’t stopped him from making the most of life, and he’s nearing the end of a year-long food and service course he hopes will help land him a job in the hospitality industry.


    “He’s had a horrendous time over the past ten months, but he’s making the most of every day and he’s inspiring us all with his courage,” Fiona says.  


    Image: Samuel and his friends enjoyed an afternoon of racing and pizza courtesy of HELL. 

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  • Little things create magic moments

    Ten-year-old Hayden Te Papa is pushing his way towards greater independence, thanks to the support of Satan’s Little Helper and his loving family.


    A lone survivor of twin-to-twin transfusion (T2T) syndrome*, Hayden has had to battle numerous health complications throughout his short life, including two strokes that made him quadriplegic before he was six.


    Because of his paralysis, Hayden developed issues with his neck and throat which meant that he can’t speak properly and has to communicate through eye-point technology – an ongoing and difficult learning process.  


    Despite his tribulations, Hayden’s mother Samantha says he has an irrepressible personality that shines through.


    “He’s a big smiler and never seems to let anything get him down. He loves seeing other people have fun, because he takes a lot of joy out of that,” says Samantha. “He’s a real water baby and he’s been surfing with the Disabled Surfing Association, which he absolutely loved. He places no limits on himself and is actually a bit of a daredevil!”     


    After hearing Hayden’s story, Satan’s Little Helper decided to help him reclaim some of his independence by equipping him with a Power Link 4 control unit and two Jelly Beamer switches. The set-up means that Hayden can control various electrical appliances around the family home at the touch of a button. 


    “A lot of it seems really basic, but even just being able to turn his own bedroom lights on and off gives him a lot more independence. He can also use the kitchen blender, so every afternoon he makes a fresh fruit smoothie for his little brother,” says Samantha. “We’ve also got some bulbs in our lamps that work like disco lights; he’s able to operate those too, so we’ve been having disco dance-offs together and now he’s decided it’s what he wants to do for his birthday!”


    Samantha says Hayden’s teachers have also been very supportive and have encouraged him to bring in the button system to use in cookery class, meaning he will be able to take part with the other kids.


    “We’re just very grateful to HELL. It’s been such a pleasure watching him enjoy himself and the best part is that we’ll be able to continue finding different uses for the system in the future.”


    *T2T syndrome is caused by a number of random factors and can affect anyone. It is a disease of the placenta, which affects identical twin pregnancies, causing the common placenta to be shared unequally. 

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  • Pizza treats for special twins

    Tauranga twins Felix and Madeline Fowler-Oates recently celebrated an extra-special fifth birthday – and HELL served up some delicious party pizzas to mark the occasion.


    Felix and Madeline were both born with complex health needs and their mother, Nikki, says she has previously avoided throwing birthday parties because of the difficulties involved. Given the significance of this year’s milestone, she decided this year should be different.


    “Felix is autistic and was born with no arms; Madeline is blind, medically complex and a wheelchair user. They’ve both spent a lot of time in and out of hospital and need a great deal of extra care in their day-to-day lives,” she says.


    To make the twins’ birthday more special, Nikki invited a number of their friends, carers, support staff and volunteers who have helped them and the family throughout their journey.


    “We’re surrounded by so many wonderful people, who go out of their way to make life easier for us all. We wanted to enjoy some quality time with them celebrating the twins’ achievements, and also thank them all for everything they’ve done.”


    With around 50 guests to feed, Nikki got in touch with Satan’s Little Helper for some help. Moved by the family’s story, he asked his friends at HELL Papamoa to whip up a special order of 19 pizzas to ensure no one at the party went hungry.


    “It was fantastic! Everybody really enjoyed it, especially Madeline and Felix. We had a few people who were unable to make it because they were sick, and I was worried there would be too much pizza, but thankfully everyone stepped up to the plate!


    “Thank you Satan’s Little Helper for helping to make the day such a success!”  

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  • Eva McGauley from Wellington is Satan’s Biggest Little Helper 2017

    Seventeen-year-old Eva earned the accolade for her work as a youth ambassador for HELP, an Auckland-based not-for-profit organisation that helps women and children heal from the traumatising effects of sexual assault.


    Eva has raised more than $50,000 for HELP – through Givealittle and various charitable events – and is also involved in setting up an online support service for survivors of abuse with the Ministry of Social Development.


    What make’s Eva’s story so remarkable is not just her age, but the fact that she’s battling terminal cancer. Facing an uncertain future, she decided that top of her bucket list was to help end sexual violence in New Zealand.


    “My family has always encouraged me,” says Eva. “When I was 14, I began working with Wellington Rape Crisis (WRC), where I learnt about prevention, the effects of sexual violence and the legal system regarding sexual violence.


    “I’m helping to create the online support service, because I believe that no one should have to walk that road alone.”


    At a special lunch, HELL general manager Ben Cumming presented Eva with a $1,000 cash reward on behalf of the HELL team.


    “We established Satan’s Biggest Little Helper to acknowledge under 23-year-olds who have helped or are helping to create a better future for others, and we’re all extremely proud to award the first title to Eva – she’s a very worthy winner indeed,” said Ben.


    On receiving the award, Eva said: “It’s so lovely to know that the effort you put into battling for a cause does not go unrecognised and is all worth it. Some of this money will go towards my own treatment and the rest to buy a ticket for my mum to join me in Sydney later this year.”


    If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

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  • Sophie Griffiths highly commended for selfless acts

    Sophie, from Pukekohe, was selected as the only other finalist for Satan’s Biggest Little Helper 2017.


    At just ten years old, Sophie proves that age is no barrier when it comes to helping those less fortunate. As part of a school project called Genius Hour, where students lead their own learning and are given basic criteria to plan from, Sophie took ‘making a difference to others’ to the next level.


    Sophie took it upon herself to fundraise for toys and food to fill the Salvation Army’s Christmas hampers.


    As well as showing she has a big heart, Sophie demonstrated great initiative and confidence by approaching a number of businesses to support her efforts, including HELL Pizza through its Satan’s Little Helper website.


    HELL general manager Ben Cumming says: “We are delighted to award Sophie a commendation for her kind-hearted actions. It is young Kiwis like Sophie and Eva – our overall winner – who inspired us to create Satan’s Biggest Little Helper.


    “We realised that there are a number of young people out there going above and beyond to help create a future for others, some of them even while facing difficulties of their own.”


    Sophie received $200 HELL vouchers and a framed certificate as a reward. If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

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  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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