As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • Drawing on family strength

    After Kaio Goncalves Portsmouth’s mother Julia was forced to spend more than four months away from home following the premature birth of his sister, the brave eight-year-old stepped up to help his family through. So Satan’s Little Helper decided to come up with a way to help Kaio draw the family closer together. 


    Owners of Victoria Lodge in Rotorua, Kaio’s father Ryan met Julia in her native Brazil. Now married, the couple have two other children – Luca (2) and Nina (five months). 


    Ryan says that Nina was born 16 weeks premature and that Julia had to be airlifted from Rotorua to Waikato Hospital to give their daughter the best chance of survival. 


    “It wasn’t a very easy time for any of us, but instead of complaining about being unable to see his mum, Kaio stepped up to help me look after Luca and run the motel,” says Ryan. “He was an amazing help and I couldn't hope for a better son – I am so proud of him.”


    Whether it was doing dishes, looking after his brother while Ryan worked or keeping an eye on the phone, Kaio was there to help. When Satan’s Little Helper heard about Kaio’s commitment to supporting his family, he decided that the budding young artist deserved an early Christmas present, assembling a small collection of art supplies to help him develop his talents. 


    Nina, who was born weighing just 866 grams or 1.9 pounds at birth, returned home with her mother just before Father’s Day after undergoing multiple surgeries and having a shunt installed during a four-month long stay in hospital.


    Ryan says it feels great to have his family back together. 


    “Obviously we’ve got a long road ahead, but I’m just so happy that we’re all together again and I get to enjoy spending time with Julia and Nina again. We’re all so proud of Kaio and look forward to seeing what he creates with his gift from Satan’s Little Helper.”      

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  • Reading Challenge record-breaker

    The HELL Reading Challenge is our way of encouraging little devils across the country to pick up a book – and this year is going to be the biggest yet!


    Over the past three years, HELL has incentivised young Kiwis to read more than 2.5 million books. In 2017 alone, the aim is to distribute 250,000 wheels and add 1.75 million to the total.


    So far nearly 150,000 pizza wheels have been ordered by a combined 500 schools and libraries – a 78% increase on this time last year.


    For every book a participating pupil reads, their teacher or school librarian marks off a ‘slice’ on their pizza wheel. Once they’ve filled their wheel by reading seven books, they can redeem it at a local HELL store for a complimentary 333 kids’ pizza.


    “We couldn’t do it without the support of hard-working teachers and librarians all over the country, who have really got behind the challenge” says HELL general manager Ben Cumming, “and, of course, the eager participation of the students. Together, we hope we can fuel young Kiwi imaginations with 1.75 million books in a single year.”


    Here’s what some of last year’s participants had to say:


    “I didn’t read as much before the challenge and it used to take me a lot longer to finish a book. The challenge is fun and motivating, because I know after completing each book I’m closer to getting a nice reward.” – Jordan, 11


    “As a school librarian, I just think it’s fantastic. It's the perfect initiative to increase children's reading mileage and the children at this school just love it.” – Rosemary Paterson, St Therese School librarian


    “The challenge makes it fun to read books. I didn’t use to read a lot, but I now I read every night for at least 30 minutes. I like sharing the books I have read with Hue the Librarian and I like reading books by lots of different authors.” – Lily, Year 5


    “Our children often come from homes where English is not their first language, so seeing their interest in reading growing is fantastic.” Leigh Allanson-Evans, Ranui Primary School librarian 

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  • Sewing for salvation

    Eight years ago, Maddie Collins, now 13, was diagnosed with focal segmental glomerulosclerosis (FSGS)* – a rare disease that attacks the kidneys. She has faced an uphill battle ever since. Yet the young Cantabrian has maintained a positive attitude as she and her family try to raise $700,000 for a trip to Johns Hopkins Hospital in Baltimore, America. 


    After her body rejected a kidney donated by her father, Maddie has had to rely on a dialysis machine to keep her alive – spending up to 11 hours on the machine every day – as her disease has placed enormous pressure on her heart.


    “The left-hand side of her heart is so swollen that, if it swells much more, it won't be able to pump blood,” says Maddie’s mother Sarah.


    Forced to make regular visits to children’s hospital wards in Auckland and Christchurch, Maddie came up with a fundraising scheme that had the added benefit of making her fellow patients’ stay more colourful.


    “She started making pillow slips for the other sick children at Starship and Christchurch Hospital,” says Sarah. “The slips are sold to raise funds for the trip, then donated to young patients so that they don’t have to be left with just a plain white pillow slip. Once they leave, they get to keep them.”


    As well as helping to put a smile on other kids’ faces, it helps Maddie take her mind off what she’s going through. The only problem was that she had to do all of the hems and seams using only a sewing machine.


    When Satan’s Little Helper heard, he knew just what to do and sent one of his minions south to deliver a Brother 2504D Overlocker.


    Sarah says that with the overlocker, Maddie is able to make the pillow slips much faster than before and is now tracking nicely towards her goal of delivering 100 to patients at Starship Children's Hospital before Christmas.


    “Since beginning the project, she’s sewn more than 600 pillow slips and they’ve ended up in countries as far away as Scotland, Finland and the Netherlands,” she says. “The overlocker has just made her life that little bit easier and we are so grateful to Satan's Little Helper for supporting Maddie in her vision of changing the world one pillowslip at a time!"


    Maddie’s family have set up a Givealittle page, which you can donate to here:


    *FSGS affects the kidneys by damaging the glomeruli, which are tiny filters that that clean blood cells, causing serious scarring that can lead to permanent kidney damage or failure.

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  • Putting Samuel in the driving seat

    Samuel Bell was diagnosed with a rare form of lymphatic cancer when he was just 17 years old; the ensuing treatments meant he was too sick to celebrate his 18th birthday. When HELL heard Samuel’s story, the team tasked Satan’s Little Helper with the job of organising a belated celebration.


    Knowing Samuel to be a gaming and motorsport fanatic, SLH organised for him and a group of his friends to go head-to-head on VR Racing’s virtual racing simulators. Samuel’s mum Fiona says it was no surprise that Samuel dominated the competition.


    “He loved every minute! All of the boys had a fantastic time, and HELL put on lunch for everyone. We’re really thankful,” says Fiona. “I even had a spin and beat my daughter!” 


    Samuel’s form of cancer is incurable, but can be treated. He has had to undergo numerous chemotherapy sessions and battle the treatment’s side effects. Fiona says she’s incredibly proud of how Samuel has handled himself throughout his ordeal.


    “He’s got this attitude of ‘I got this’, which has amazed me. He’s been in remission for the last few months, but at some point he’ll get sick again.”


    That hasn’t stopped him from making the most of life, and he’s nearing the end of a year-long food and service course he hopes will help land him a job in the hospitality industry.


    “He’s had a horrendous time over the past ten months, but he’s making the most of every day and he’s inspiring us all with his courage,” Fiona says.  


    Image: Samuel and his friends enjoyed an afternoon of racing and pizza courtesy of HELL. 

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  • Little things create magic moments

    Ten-year-old Hayden Te Papa is pushing his way towards greater independence, thanks to the support of Satan’s Little Helper and his loving family.


    A lone survivor of twin-to-twin transfusion (T2T) syndrome*, Hayden has had to battle numerous health complications throughout his short life, including two strokes that made him quadriplegic before he was six.


    Because of his paralysis, Hayden developed issues with his neck and throat which meant that he can’t speak properly and has to communicate through eye-point technology – an ongoing and difficult learning process.  


    Despite his tribulations, Hayden’s mother Samantha says he has an irrepressible personality that shines through.


    “He’s a big smiler and never seems to let anything get him down. He loves seeing other people have fun, because he takes a lot of joy out of that,” says Samantha. “He’s a real water baby and he’s been surfing with the Disabled Surfing Association, which he absolutely loved. He places no limits on himself and is actually a bit of a daredevil!”     


    After hearing Hayden’s story, Satan’s Little Helper decided to help him reclaim some of his independence by equipping him with a Power Link 4 control unit and two Jelly Beamer switches. The set-up means that Hayden can control various electrical appliances around the family home at the touch of a button. 


    “A lot of it seems really basic, but even just being able to turn his own bedroom lights on and off gives him a lot more independence. He can also use the kitchen blender, so every afternoon he makes a fresh fruit smoothie for his little brother,” says Samantha. “We’ve also got some bulbs in our lamps that work like disco lights; he’s able to operate those too, so we’ve been having disco dance-offs together and now he’s decided it’s what he wants to do for his birthday!”


    Samantha says Hayden’s teachers have also been very supportive and have encouraged him to bring in the button system to use in cookery class, meaning he will be able to take part with the other kids.


    “We’re just very grateful to HELL. It’s been such a pleasure watching him enjoy himself and the best part is that we’ll be able to continue finding different uses for the system in the future.”


    *T2T syndrome is caused by a number of random factors and can affect anyone. It is a disease of the placenta, which affects identical twin pregnancies, causing the common placenta to be shared unequally. 

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  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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