As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • A whirlwind adventure

    Family life was turned upside down for Skyla Jenkins-Ruhl three years ago, when her younger brother Luca was born with a life-changing birth defect and she subsequently lost her father. To give the family a chance to enjoy some quality time together, Satan’s Little Helper organised an unforgettable experience along the Huka Falls.


    Luca was born with gastroschisis, a birth defect of the abdominal wall in which the intestines protrude outside the body.


    Due to his condition, Luca spent the first 14 months of his life in Waikato Hospital. He had his first surgery at only nine hours old and has since had another seven!


    As if this wasn’t hard enough, the family endured the devastating loss of Skyla’s birth father in the same year, which grandmother Karen says was a testing time for them all.


    “The family has been through so much in the past few years,” says Karen. “I nominated Skyla because she has been the best big sister and daughter; she’s been so patient and understanding.”


    “She’s always helping her brother, playing with him and doing whatever she can to keep him happy – I thought she deserved some attention and recognition.”


    Karen says due to Luca’s condition, Skyla was often separated from her parents while they stayed in hospital in Auckland to look after him.


    Moved by the family’s situation, Satan’s Little Helper wanted to give them all an experience to share. What better way to do that in Taupo than to treat them to an amazing jet boat ride!


    “Skyla is a little adventurer and absolutely loves the outdoors, so the Huka Falls experience was perfect – they all had a blast,” says Karen.


    “2016 took its toll on all of us, but it’s nice to see the family bouncing back and doing more things together again, especially with the birth of a new baby girl – Jayde.”

    Read More +
  • Absolutely Marvel-ous!

    Six-year-old Cameron Bartle was born with only half a heart and has already had four open heart surgeries in his short life span! Tough gig for a little kid - but the brave young boy has remained positive and, with support from Satan’s Little Helper, is feeling like a superhero.


    Cameron’s condition, hypoplastic right heart syndrome, is a rare birth defect which affects the right ventricle of the heart, affecting normal blood flow.


    Limited by his condition and unable to participate in as many fun activities as his peers, Cameron dreams of life as a superhero and aspires to be just like Batman.


    “Cameron is such a wonderful, kind wee soul, who really deserves a break,” says his mum, Rachael Bartle.


    “He absolutely loves anything Marvel related; he’s spent many hours watching the rescue choppers landing and taking off at Starship Hospital, dreaming of gaining his own super powers to fly with them.”


    Rachael says her older son, Cory, has also had it tough over the past five years with Cameron in and out of hospital.


    “Cory’s been an amazing big brother and deserves recognition. They’re both just awesome kids.”


    Moved by their story, Satan’s Little Helper put together a superhero Christmas package for the brothers to enjoy together – an assortment of goodies from clothes and stationery to the Batman 3 PlayStation game for the brothers to enjoy together.


    “Cameron was absolutely delighted with his treats; he hasn’t stopped smiling!” says Rachael. “He keeps saying he’s the luckiest kid alive and making sure he shares with his big brother, which is great.”

    Read More +
  • Jumping for joy!

    Six-year-old Sophia Lovejoy doesn’t let anything take the smile off her face, despite struggling with debilitating pain caused by a severe form of cerebral palsy. When Satan’s Little Helper heard her story, he thought she deserved a treat and leapt in to help.


    Sophia’s condition, spastic quadriplegic cerebral palsy, was caused at birth when her heart temporarily stopped and caused a brain defect.  


    As a result, she lost both her mobility and her speech. Late last year, she had reconstructive surgery on both her hips to help her walk again.


     “I visited her every day in hospital, and it was upsetting to see how much agony she was in but couldn’t understand why,” says nominator and close family friend, Richard Owen.


    “Even though she was struggling, she would still give me a smile or a little laugh. That’s why I nominated her – she’s a trooper.”


    To give her a little lift and aid her mobility, Satan’s Little Helper gave Sophia a 14ft JumpFlex trampoline.


    “Sophia fell in love with trampolining after her first ever trip to a trampoline park a few years ago, so to now have one in her back garden where she can play with her brothers is just amazing – she’s so happy,” says Sophia’s mum, Julie.


    “We’re hoping that having the trampoline will help Sophia with her post-operative hip recovery and eventually enable her to gain some flexibility and mobility back. In the meantime, it’s awesome to see her having so much fun!”

    Read More +
  • Mayor of Gisborne offers local teen a slice of advice

    16-year-old entrepreneur Oliver Lodewyk got more than he bargained for as a nominee of HELL Pizza’s Satan’s Little Helper scheme – first-hand business advice from the mayor himself.



    Oliver is the youngest of only four people in New Zealand afflicted with an extremely rare genetic disorder called Morquio Syndrome – a disease that has left him paralysed from the neck down, confined to a wheelchair and severely impacted in his ability to lead a normal life.


    Undeterred, Oliver runs his own candy floss business out of his family’s home in Gisborne and ships his wares all over the country.


    The challenges he has faced throughout his life, combined with his determination and ‘can do’ attitude, make him a perfect candidate for support from Satan’s Little Helper (SLH). The scheme was set up by HELL in 2013 to give a helping hand to Kiwi youths going through a tough time and has provided assistance and life-affirming experiences for hundreds of nominees.


    After Oliver’s mum, Rachel, nominated her son and told his story to SLH, the team at HELL were keen to help.


    “Stories like Oliver’s are exactly why we set up Satan’s Little Helper in the first place,” said HELL general manager Ben Cumming. “Our goal is to make a meaningful difference in the lives of disadvantaged Kiwi youths who deserve a break.


    “Rachel asked us for some help with business coaching to help develop and encourage Oliver’s entrepreneurial spirit. That’s exactly the form of assistance we look to give nominees, and we immediately identified Oliver as a worthy candidate.”


    In its search for a business coach in the Gisborne area, HELL was directed to the mayor’s office.   


    “Mayor Foon responded very positively to our enquiry,” said Ben. “He is an experienced and successful businessman, with a strong commitment to his local community. It’s great to have him on board.”


    “When I nominated Oliver to Satan’s Little Helper asking for help with business coaching, I wasn’t expecting that to be with the mayor!” said Rachel. “Oliver and I are both very excited and slightly overwhelmed.

    “It’s awesome to see him growing in confidence through being involved with the candy floss business, and ultimately engaging with the community. It can be very difficult for someone with a disability like his to feel involved, so I hope his story helps to encourage others in a similar situation to break those social barriers.

    “Oliver would love to use his story as a platform to help others.”

    Read More +
  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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