As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • One in a million

    Cooper McGlinchy is a unique little boy. He’s confounded doctors, experts and his own mother, yet he remains blissfully happy.

    Cooper’s case is so rare that he’s being studied by the University of Otago’s rare disease department.
    “He has some type of syndrome,” explains his mum Megan, “we just don’t know what it is yet. He’s on a second round of advanced testing, but it could take years to get a result.”
    Cooper is nearly two years old but his Global Development Delay means he’s got the cognitive ability of a 6-month-old baby. He can’t walk or eat by himself and he’s non-verbal.
    “Cooper has hypotonia, which means he has low muscle tone throughout his whole body but mainly in his trunk and throat. That means he can’t feed himself, while his development delay means he isn’t able to speak yet.”
    You’d think that being trapped in a body without the ability to talk or eat would make Cooper a little grumpy, but he continues to defy the norm.
    “He's so in his own little bubble that he’s just the happiest little kid. Every doctor is amazed that he doesn’t cry or have temper tantrums. We’re really blessed that he is the way he is, and that he’s without pain.”
    But Cooper is also determined little boy and has ticked off some pretty important milestones. He can crawl and has started to play with Megan and his sister Hazel. Standing unaided is his next big achievement and, when he does, you can be sure his ‘biggest cheerleader’ will be there to celebrate.
    “Hazel yells and screams when Cooper does something new for the first time. She loves him to bits and she’ll even look after him if I need to wash the dishes or cook tea – but she doesn’t change his nappies yet,” Megan laughs. “I’m working on that.”
    Despite all the love and support between them, Megan, Cooper and Hazel face a number of challenges.
    Due to his hypotonia, Cooper can’t join his mum and sister when they go out the house to have some fun on their bikes. To allow the whole gang to make memories together, Satan’s Little Helper purchased a trailer for him to sit in that Megan can hook up to her bike.
    “We used it for the first time last weekend and it was such a good day out! Cooper loved being outside and he enjoys the movement of the trailer – he understands it’s fun and wants to keep going. In fact, he gets grumpy when you stop peddling! We cycled about 3km and I had to call it quits, because the extra weight on my bike was pretty tough on the legs.”
    Normally Megan would get a sitter to look after Cooper when she’s out with Hazel, but now they don’t have to feel rushed to get back home, plus it’ll save them a cent or two! “We can take our time on our days out now. There’s a 14km track near us that we haven’t been able to ride, but we plan to tackle it soon.”
    The trailer arrived at a good time; Cooper needs a pick me up as he has surgery planned to remove his tonsils and adenoids, plus he needs to have grommets inserted.
    Now he’ll be able to look back on this period in his life with a smile.
    “We’re always taking photos of our days out and now Cooper will be in them. That means the world to me,” says Megan.

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  • The bravest little big sister

    Having a little sister is meant to be fun and exciting. For three-year-old Mya, it was scary and confusing.

    That’s because her mum Annika had to stay in hospital for a month after giving birth to Mya’s baby sister Raelee.
    Mya tried to put on a brave face and act strong, but, at such a young age, it was tough to be away from her momma for that length of time.
    “Raelee wasn’t feeding properly when she was born,” explains Annika, “so she wasn’t getting the nutrients she needed. That led to other problems, like an ongoing thyroid issue that she still has weekly blood tests for. I remember once she wouldn’t wake up, which was very scary. They did a lumber puncture in her back and she didn’t even flinch!
    “Because Raelee was so sick, I needed to be there with her – but Mya had to be at home.”
    During that time Mya was doing shuttles between her grandparents. A trip to see your nanna is normally the highlight of the week, but under these circumstances, it was something else.
    “The time Mya spent away from me upset and confused her, because suddenly I wasn’t around.
    “Although she put on a brave face, it was really hard for her and she wasn’t the happiest kid during that time.”
    Thankfully Raelee is doing better now and her big sister is determined to be part of her road to recovery.
    “Mya helps in any way she can. As soon as her sis cries, Mya goes straight over to her and tells me how to handle it! She expects the best care for her sister,” chuckles Annika.
    To make up for her difficult finish to 2021, and to put a big grin back on her face, Satan’s Little Helper bought Mya and her family an annual pass to Orana Wildlife Park.
    “She loves animals and being outside, so she is in her element at Orana Park!” says Annika.
    “She had always talked about her desire to go to a zoo, but I never told her we had one in Christchurch because we couldn’t afford to go.
    “We surprised her with her first trip and when she saw where we were, she nearly lost it! We’ve gone twice in a week, but Mya still asks me every day if we can go.”
    “I was really excited,” says Mya. “It was such a big surprise. I saw lions and tigers, and I liked the zebras because they’re white and black. I also saw one big gorilla sulking against the window!”

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  • A sense of release

    Three-year-old Noah Barker used to feel trapped – inside his own head and his house. Satan’s Little Helper stepped in to help change that.

    How frustrated do you feel when you’re in a conversation but you can’t get a word in? Think about the last time someone constantly railroaded your opinions and how many deep breaths you needed to calm down.
    Now imagine you’re three-years-old and you can’t make a sound. You’re also blind, on the autism spectrum and have a form of cerebral palsy. That’s not something any of us can really imagine, but that is what life is like for Noah Barker.
    “Noah’s thoughts are trapped inside his brain. He can get so frustrated he tries to bang his head against the floor,” explains his mum Soraya. “He doesn’t talk at all. He won’t make a sound even if accidentally hurts himself.”
    Born at just 25 weeks, Noah spent the first year of his life in hospital. He had heart surgery and then doctors operated on him to try and fix detached retinas in both eyes.
    “We knew the operation came with an element of risk,” says Soray, “and unfortunately Noah came out of it completely blind.”
    Because Noah was born so early, his development outside the womb has been delayed. He’s only just started to crawl and, because he’s blind, he needs to a use walker or be led by the hand. That means it’s difficult to include him in family fun time.
    “I get upset about it, because I want to treat all my kids the same,” says Soraya, “but we struggle to get Noah on our trips and activities.”
    A smart trike is one way Soraya can take Noah with the family, give him the same experience as her other two kids and keep an eye on him. Unfortunately, it was outside her financial reach, until Satan’s Little Helper stepped in.
    “The donation has been a life saver. He feels like a part of the family now. We can do things like go to the skate park and include him. The trike has a handle like as a pram, so Noah can peddle while I make sure he isn’t going to do anything dangerous.”
    Although Noah is blind, he’s still aware of his surroundings, explains Soraya.
    “He knows when we’re out and about and he loves to be a part of it. He’s a lot calmer now and we’ve been able to build fun family memories that include him.
    “Another big benefit is his improved sleep. Being blind means he doesn’t have proper sleep patterns, but when he’s out on the trike, he gets tired at night and sleeps a lot easier, which take a big weight off my shoulders as well.”
    While Noah still gets frustrated as he struggles to communicate, the time he spends with his family has help to alleviate those moments.
    He faces a long road ahead, but with the support of his family, Noah’s future is looking positive.

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  • A voice to the voiceless

    Five-year-old Mackenzie Barnes struggles to communicate with the world and is often left frustrated by that. Unfortunately, she’s fallen through some gaps in the healthcare system. Satan’s Little Helper stepped in to offer some help

    “As soon as she was born, we could tell something was different about Mackenzie ,” says her mum Kristin. “We initially had her tested for Down’s syndrome. My son is autistic and, as she got older, we could tell Mackenzie was too.”
    Mackenzie was born at 29 weeks and spent 100 days in hospital, before contracting bronchiolitis, which required two years of treatment.


    She also suffered from delayed development (she couldn’t walk until she was three), is non-verbal and lacks cognitive ability, which means Kristin must watch her like a hawk.


    “I’ve safety-gated the entire property, because she’s a runner. If someone opens a door, in a split second she’ll be out of it and running down the road because she has no awareness of how dangerous it is. The police have had to bring her back to me twice!”


    However, the biggest struggle Mackenzie and Kristin face is communication.


    “She gets so frustrated that she can’t communicate, sometimes she’ll just scream and have a meltdown. Normally, she’ll just pull at my hand if she’s trying to tell me something. At the moment, we’re trying to get her working towards using visuals and sign language to communicate.”


    Kristin says it’s been difficult to get help from mainstream health providers and after running out of people to turn to, Satan’s Little Helper jumped in and offered to supply a tablet to help with her speech therapy and development.


    “One of the really encouraging things is that she’s started humming along to music on the tablet, which she has never done before. Any new sounds that she creates with her mouth is amazing progress, because she’s never made any noise apart from screaming or crying.”


    Mackenzie has also been using it to play instruments.


    “It’ll be a huge benefit for Mackenzie over the next few years,” says Kristin. “Her occupational therapist is really excited about the progress she can make by using a tablet.”


    While the tablet can help the cause of Mackenzie’s meltdowns, a weighted blanket also supplied by SLH can help with the symptoms.


    “The weighted blanket helps her sleep and, if she’s frustrated, it helps calm her. It works really well.”


    Kristin has two children with autism and life can get extremely busy for her. Thankfully, the tablet and blanket have helped slow the pace she operates at.


    Mackenzie is only five and has a long road ahead. Her progress is encouraging, but it’s just a start. Hopefully in the next few years, we’ll be able to report that Mackenzie has found her voice and that Kristin has a few more hours in the day to herself!

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  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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