As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • Canterbury community comes together for five-year-old Seb

    When Seb Turner’s mum Caroline Yardley applied to Satan’s Little Helper in February 2021, she had no idea it would have such life-changing consequences for her and her son.


    In 2019, Caroline Yardley’s world flipped upside down. Her little boy had just been to the GP for a routine visit but was now in the Child Haematology and Oncology Unit in Christchurch hospital, hooked up to machines.


    Seb was diagnosed with a rare form of bone marrow failure called aplastic anaemia and was being given blood and platelet transfusions. Things moved very quickly after that.


    “We were sent to Starship Hospital in Auckland,” explains Caroline. “Ideally he’d have had a bone marrow or a stem cell transplant, but out of a global register of 36 million donors, nobody was available.


    “He had to undergo a chemo-type immunosuppressant treatment, which severely compromised his immune system for a long time.


    “You don’t have a kid thinking they’ll have a life-threatening condition and spend nine months battling to survive. It’s overwhelmingly scary.”


    Seb was hooked up to a transfusion for five days, eight hours a day, and wasn’t able to leave his hospital room. Once released, he was in isolation for six weeks and continued to get blood transfusions for another seven months.


    Caroline says that it’s important to note that Seb is not cured.


    “He’s in remission now. The treatment he had is not a cure. He could relapse at any time, so you’ve always got that in the back of your mind.”


    As a young lad who loves steaming about outdoors, playing with his mates and exploring nature, his personal lockdown was tough – explains Caroline.


    “We live in a new build, and between Seb being ill and some financial constraints, I wasn’t able to get the garden finished. While he was on treatment, he really didn’t have a fun, safe space outside to play because the yard was full of weeds, was dusty and had some leftovers from the build in it.”


    Caroline stumbled upon Satan’s Little Helper (SLH) almost by accident.


    “After I placed my pizza order, I saw a little Satan’s Little Helper button and decided to click on it,” she explains.


    SLH decided to try and help Seb out by placing an advert in NZ Landscaper Magazine calling on green-thumbed, community-minded landscapers for help in turning his garden into his own personal Eden.


    Readylawn managing director Roger Morgan responded and says the project quickly gathered pace.


    “The article about Seb really hit home, as I’ve got two boys myself,” says Roger. “I was immediately inspired to lend a hand and figured that other Canterbury Registered Master Landscaper (RML) members would feel the same, and that we could do so much more as a community.


    “When I brought up Seb’s situation at the next local meet-up, within five minutes we had everyone on board. It was a such a fantastic outcome!”


    RML members completed the build in just four days, and left Seb with an incredible place to play and be himself – complete with a sand pit, a scooter track and lots of beautiful greenery.


    Caroline says it has the potential to change his life for the better. “If he relapses now, he would be able to play and have some outside time that we didn’t get before. He could even play with his cousins, as long as they’re healthy. It’ll be phenomenal for his mental health.”


    Without the support of the following, this project wouldn’t have seen the light of day. We can’t thank them enough: Baier Group, Bunnings, Freeman Irrigation, Gill Landscapes, Greenscapes, Groundworks, Intelligro, Lincoln University, London Landscapes, Onlandscapes, Permacolour, Placemakers, Readylawn Ltd, Southern Woods Nursery, Urban Paving and Xteriorscapes.

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  • Mad for karaoke

    Little Madison Duffy has been under the knife six times in less than two years to correct a dangerous bowel problem – a tough start to life for this giggly girl and her parents Aimee and Damian.

    Aimee says she didn’t have time to reflect on the reality of being a first-time mum when she was given the bad news.


    “Madison was 25 hours old when we were told she had imperforate anus – she was born with no anal opening.”


    The bowel is supposed to direct liquid waste to the urethral opening and faecal waste to the anus, but Madison has a fistula – which means the tube that should have gone to her anus joined with her urethra.


    To allow her to poo, Madison was fitted with a colostomy bag through her abdomen when she was just a week old. Finally, after five long days in the neonatal unit, Aimee was allowed to take her daughter back to her Invercargill home. The plan was to have corrective surgery in three months’ time.


    That was the Friday. By Sunday, Madison’s health became critically endangered.


    “Things changed quickly and Madison got very sick,” says Aimee. “She projectile vomited all over me, so I phoned neonatal, and they told me to get down there urgently as she was essentially throwing up her own poo.”


    Madison was airlifted to Christchurch hospital and since then has had six operations – including three surgeries and four general anesthetics in a terrifying 15-day period when she was just nine months old. Two of those surgeries were emergencies.


    Madison has since had her colostomy bag removed but struggles to control her bowel movements.


    “We average about 10 nappy changes a day,” says Aimee. Aimee believes that every cloud has a silver lining. In this case, she says Madison’s trials and tribulations molded a brilliant kid.


    “She’s a very witty, clever little girl and without all the things that have gone on she might not be. She can count really well, she tells jokes, she giggles all the time, she’s very active and incredibly resilient.”


    Aimee told Satan’s Little Helper that her daughter loves to sing, so we thought a portable karaoke machine would be a good way to put a smile on her face.


    “OMG she loves it,” says Aimee. “The machine has brought her so much joy! She’ll sit there for an hour just using the voice changer, making different sounds into the mic. Her and her dad have had some good singalongs – she’s such a diva.


    “She takes it everywhere with her, she even brought it to her grandmother’s house and they both started playing on it. “It means the world that HELL did something like that for us, it honestly does. To see her face light up when she knew what it was and what it did was incredible. Just to know other people see she’s special meant a lot to us as a family.”

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  • ‘Appy days for Luca

    Luca Brook lost his powers of speech when he was just 18 months old. Now five, he’s fighting hard to reclaim his words – aided by Satan’s Little Helper, a tablet and some specialist apps.


    Four years ago, Luca’s development was more advanced than other kids his age.


    A lot has changed since then. “At 12 months, Luca’s speech was ahead of his peers,” explains mum Dani Garland. “Six months later, he started to lose his words, avoid eye contact, social interactions and play.”


    Luca was diagnosed with autism before he turned two. Now five, he is non-verbal.


    Pre-Covid, Luca was seeing a speech therapist once a week and was in line to get an assessment from TalkLink Trust to get a communications device funded, but the pandemic set that process back by two years.


    A tablet with a communications app installed on it is vital for Luca, as it allows him to talk to others, convey his emotions and ask for simple things.


    “We were hoping he’d have a device to start school with,” says Dani, who turned to HELL Pizza’s Satans Little Helper program as a last resort.


    When the Satan’s Little Helper team heard how much a tablet would turn Luca’s life around, it jumped at the chance to help and bought him one.


    “Before he had the tablet, he had a laminate communication board with a few options; he had to carry it everywhere,” says Dani. “The tablet gives him so many more options; he can be more precise and can use it to make full sentences, as it speaks for him.


    “It really is amazing. He used it a couple of days ago to say what he wanted for the first time – a glass of water. That brought a lump to my throat and a tear to my eye!


    “Before, he’d just lead us to what he wanted and get frustrated when we couldn’t understand him, which would lead to meltdowns – something you really want to avoid with autistic children. He hasn’t had one since he got the app, because his communication is so much better. He’s a lot happier and he’s more confident, because he knows he can chat.”


    School is helping him, too. Luca has fallen in love with music and art. He really enjoys playing the drums and piano, and was able to complete a term and a half’s worth of music therapy in just five weeks.


    Luca’s other passion is space, nourished by National Geographic videos on YouTube. When Dani mentioned that to Satan’s Little Helper, the team sent a 40mm telescope along with the tablet.


    “He uses it every night, it’s part of his routine,” says Dani.


    Outside of music and star-gazing, Luca enjoys cooking, animals and exploring outdoors. Thanks to his new powers of communication, the little man can share more of his passions with his family. We couldn’t be happier for them!

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  • Bradly banishes his bullies

    45% of Kiwi teachers say verbal and social/relational bullying is brought to their attention once a week*. 15-year-old Bradly Dover has experienced this first-hand – yet he is so much more than a statistic.


    Bradly is one of those special humans who asks for so little, yet gives so much. His strength of character and kind nature is a testament to his indomitable spirit, which could have easily been broken by events that shaped his formative years.


    He was born with congenital nystagmus and has stationary night blindness, which affects his sight and ability to read printed text. He also spent his early years as a witness to domestic violence, which left him with ongoing mental health trauma.


    “He’s very nervous and he’s suspicious of everyone. Because he can’t see clearly, it heightens his anxiety,” explains his mum Joanne.


    Bullying is a serious problem with serious repercussions. It changes lives for the worse, and not just during school. It has long-term effects. Around the world, children who are bullied are 300% more likely to show signs of depression, according to the Centre for Adolescent Health.


    Bradly’s crime, in the eyes of his tormentors, was being different. His poor vision marked him out as a target, and while he tried to ride the abuse as best he could, eventually Bradly reached his breaking point.


    Just before the pandemic struck, the bullying got so bad that Bradly was physically ill at the thought of going to school and was spending three days a week at home. During lockdown, he was able to access distance learning and started to thrive. Once normality returned to New Zealand, Bradly was able to enrol in Te Kura distance learning.


    “Learning through Te Kura is the best thing for him,” says Joanne.


    It doesn’t end there.


    In 2013, Joanne broke her back and can’t work. She has custody of her 20-month-old granddaughter, who is drug-affected. Joanne’s injury means that Bradly gets up at 6am to wake his niece, feed her and take her to the car, so she can get to day care.


    Then he gets on with his schoolwork until it’s time to bathe his niece and clean the house. He does this without Joanne asking, all at 15 years old.


    When Satan’s Little Helper was alerted to Bradly’s bravery, we knew he deserved a special treat. He doesn’t get out much, so we sent him and his older sister to Rainbow’s End theme park in Auckland, helped them get there, and provided a feed.


    “He had an awesome time in Auckland,” says Joanne. “Bradly and his sister are really close, so he wanted her to have a day out.


    It speaks volumes that the first thing Bradly wanted to do was give something to someone else.


    “They both got a trip away and it was something different, because it’s not something I can afford to go and do. There were no queues and he got to go on the rides straight away – they had a great day!” says Joanne.


    Over the next few years, Bradly plans to study to become a dairy farmer – his dream job.


    For Bradly, there’s no better way to announce to the world that the bullies will never win.

    *According to research carried out by Dr Vanessa Green, Head of Victoria University’s School of Educational Psychology and Pedagogy.

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  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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