As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

All Posts

  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

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  • HELL spreads yellow fever!

    While the Wellington Phoenix had to fight for a 2-2 draw against the Western Sydney Wanderers FC at Mt Smart Stadium in December, Hamilton’s Dylan Francis walked away from the game a winner thanks to some slick playmaking from Satan’s Little Helper.  


    Dylan has mild Asperger’s, which affects social interaction, and lost his father to cancer at a young age. After hearing the 12-year-old’s story from his stepfather Matt Faber, HELL organized a special package for the keen football fan. 


    Along with four tickets to the Mt Smart match, Dylan was given a training ball signed by the Phoenix squad and the chance to meet some of his favourite players after the final whistle; this included having his photo taken with captain Andrew Durante and his jersey signed by midfielder Adam Parkhouse.  


    Matt said Dylan had a fantastic time and was stoked to receive this special treat from HELL.


    “He was all smiles and just had an absolute blast; it was a great boost for him.”


    To top it off, Matt said it was a good game to watch, with the Phoenix knocking in two late goals to even the score.


    “And I have to say, the first Wanderers’ goal [scored by Brendon Santalab] was one of the best I’ve seen in the A-League for a long time!” 

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  • A small ‘thank you’

    Living through post-natal depression (PND) can be one of the most overwhelming, frightening and debilitating experiences a parent can have. Support groups such as Postnatal Depression Canterbury do invaluable work in helping young families find their feet. To allow the Christchurch-based group of eight volunteers and their organiser Sonya Watson some much-needed downtime, Satan’s Little Helper shouted them to a night of free HELL pizza.


    After developing and overcoming PND following the birth of her first child, Jack, seven years ago, Sonya became inspired to help other families through the illness. The organisation receives no government grants and is funded entirely by donations, charity grants and fundraisers.


    Sonya says the struggle for funding makes it really difficult to organise ‘thank you’ events for the volunteers, which is why she contacted Satan’s Little Helper.


    “I’d send them all on a holiday if I could!” says Sonya. “HELL’s support is hugely appreciated. The pizza night was great and everyone really enjoyed themselves, which was awesome. The local HELL Sydenham franchisee even came out to make sure everything was going well!”


    Help and more information is available from:

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  • New lease of life

    Ethan McEachen’s life has taken a dramatic turn for the better since taking ownership of a Phonak Roger Focus hearing system, thanks to a helping hand from Satan’s Little Helper.


    Ten-year-old Ethan was recently diagnosed with auditory processing disorder (APD). Estimated to affect one in 20 children, APD is a disorder that interferes with the way in which the brain interprets information it receives through the ears.


    The PRF system features a pen microphone that Ethan’s teachers wear around their neck, broadcasting what they’re saying directly into Ethan’s ears via a headset.


    After coming up several hundred dollars short of the $4,800 required for the system, and with Ministry of Education funding hard to come by, Ethan’s mother Petra turned to Satan’s Little Helper for assistance.


    “We were overjoyed when HELL stepped in and offered to cover the shortfall. The system has made such a difference to Ethan already. Where previously in class he would have to look at what others were doing for cues, now he knows exactly what’s happening,” says Petra.


    “His teachers noticed an immediate difference; they said Ethan was more confident and didn’t need to be constantly checking what instructions were given, meaning he can now self-manage his work. He’s also able to better participate in class discussions and group work.”


    Importantly for Ethan, the system is portable and can easily be transported between classrooms and different schools as he progresses through intermediate and college.


    “It’s just made learning so much easier and will help him reach his full potential. At his final assembly, he got up and sung a solo – the perfect proof of how the system has made him more confident and self-assured!”

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  • Sticks do the trick for Charlize

    Twelve-year-old Charlize Hartshorne, from Hamilton, is a keen hockey fan. She also has hemiplegia, which has caused her left leg to grow slower than the right – but that hasn’t stopped her from playing the game she loves. 


    When Satan’s Little Helper heard her story, he reckoned tickets to the Trans-Tasman Trophy Hockey Series in Auckland for her and her family would be a well-deserved treat.


    Charlize, her mum Priscilla and younger sister Savannah all enjoyed a day of matches at the Lloyd Elsmore Hockey Stadium with a complimentary lunch courtesy of HELL, before spending the night at a nearby hotel. Priscilla says they all had “a blast”.

    “I’d kept the outing a surprise, so Charlize didn’t know what we were doing. She spotted the Black Sticks practising and asked what we were doing there. When I told her, she was the over the moon! The atmosphere was awesome; so many people turned up to watch,” she says. “It was so good to spend quality time away with the girls.”


    Charlize’s condition is the result of a mild stroke that she suffered during birth. Since she was three years old, she has been through ongoing physiotherapy, worn various casts to promote growth in her left leg, and been given Botox injections to make her calf muscle more elastic.


    Priscilla says Charlize has never let it hold her back: “She plays in defence and her favourite part is getting into the goal after a penalty and revving up her teammates! It’s really good to see, because keeping active is also good for her leg.”



    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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