As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • HELL helping to train intellectually disabled youth

    HELL’s paid work experience programme ‘Active in HELL’ is running for another full year and the company is keen for more young Kiwis to be involved.


    The pizza company teamed up with IHC to launch the scheme in 2013. After a successful pilot in Wellington, HELL offered to pay IHC supported employment trainees for six weeks’ specialised training in its kitchens around the country and has repeated that commitment for 2016.


    In April, Janiece Pollock of Upper Hutt became the first Active in HELL trainee to be offered a permanent shift at her local HELL store and the opportunity of continuing her development.


    Janiece is one of 33 participants (and counting) who have completed or are going through the training. HELL general manager Ben Cumming hopes to see a lot more youth enrolled this year.


    “We’ve made 64 places available through the programme, had trainees in stores from Auckland to Dunedin, and we have plenty of enthusiastic franchisees willing to be involved,” said Ben. “Reports from those who have already taken part have been nothing but positive.


    “Active in HELL is about giving these young people a chance in a commercial kitchen and exposing them to skills relevant for hospitality roles, while getting paid. We’re looking forward to building on our progress and maximising the programme’s potential.”


    Comprising of two two-hour sessions per week, the paid training is tailored to each participant and covers everything from mandatory health and safety education to preparing food for sale.


    Krissy Gain, supported employment coordinator for IHC’s IDEA Services and national coordinator of Active in HELL, described the offer of paid training as “an amazing and exciting opportunity”.


    “Like any other teenager, those with an intellectual disability need some support to transition from school or college to the workforce,” said Krissy. “Participants also gain skills that many of us take for granted, such as time management, planning travel, keeping uniforms clean, and overall personal responsibility.”


    HELL stores that have trained AIH candidates:


    Epsom, Grey Lynn (x2), Kapiti (x3), Mount Albert, New Plymouth (x2), Newlands, Petone (x2), Riccarton, Rotorua, Upper Hutt, Westgate (x2)


    HELL stores currently training AIH candidates:


    Beerescourt (x2), Hastings, Lower Hutt, Napier, Nelson, Newlands, Petone, Rangiora, Rotorua, Whangaparaoa

    Read More +
  • Party time for Active Youth

    Fueled by plenty of HELL pizza, members of Active Youth Wellington recently celebrated their achievements from the past year with a slumber party at the group’s headquarters.

    Active Youth is a group set up by IHC offshoot IDEA to empower young people aged 17-25 who have an intellectual disability, to be active citizens and valued members of their communities.


    The group focuses on having fun while supporting its members with transitioning to adult life and assisting them in finding meaningful work and training opportunities.


    One of the projects that Active Youth are currently involved is Active in HELL, which offers candidates nominated by IDEA services an opportunity to be paid to train in a busy HELL kitchen. At the time of writing the project has placed candidates in stores in Auckland, New Plymouth, Upper Hutt, Kapiti, Wellington and Christchurch with more in the pipeline.


    After she caught up on a bit of sleep, Active team leader Julie Sarros said, “we have been planning to do an overnighter for ages. This was a great opportunity to celebrate the achievements of the 30 youth and 5 support workers involved with the group.”


    Clad in their magnificent onesies and pyjamas, partiers enjoyed pizza provided by HELL washed down with plenty of lollies, chips, fruit, vege and dips.


    They watched movies, played games and listened to music until the wee hours before enjoying a bacon breakfast they all prepared together.


    After the party the group sent a lovely thank-you note:

    “The sleepover was awesome. A big part of its awesomeness was your kindness. Thanks a billion! Yours is the best pizza in the world”                 - Active Youth


    Who are we to argue? 

    Read More +
  • What’s the frequency, Satan?

    Read and listen to the full story here


    Radio New Zealand has been broadcasting HELL’s community work on the airwaves. Presenter Katy Gosset, from the station’s One In Five programme – which explores the issues and experience of disability – travelled to HELL Riccarton to interview Bridget Chamberlain.


    Bridget recently took part in the Active in Hell six-week training course, run jointly with HELL franchisees and IHC.


    The ongoing initiative aims to help young people around the country, who have an intellectual disability, to prepare for the workplace through closely supervised on-the-job training.

    Read More +
  • Active in Hell - Episode One

    Project Active work experience crew attacks its first week in Hell! Check out what Paige, Jacob, Tessa and David reckon about learning the ropes… 


    Read More +
  • Active in Hell - Episode Two

    Jacob’s a big personality – a work hard, play hard type of guy, he should have no trouble finding his feet.


    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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